Mac To Be Replaced By Nabila At IIFA Awards 2018
Mac To Be Replaced By Nabila At IIFA Awards 2018: In a breakthrough move, her brands Nabila, N-Gents and Zero Makeup have been announced as official hair and makeup partners at the International Indian Film Academy Awards (IIFA’s).
This means that in less than a month, an army of more than 75 stylists headed by Nabila will be making their way to Bangkok to working their magic on the stars that are an inevitable part of Bollywood’s biggest awards ceremony.
The International India Film Academy Awards (or famously known as IIFA Awards) are just round the corner. Often touted to be Bollywood’s biggest award show with film stars making jaw-dropping red-carpet (or green carpet) appearances, coupled with other events around the main award show.
This year’s awards gala (19th Annual IIFA Awards) is expected to be held in Bangkok, Thailand after a gap of 10 years. It is scheduled to go on for three days — from 22 June to 24 June at the Siam Niramit Theatre, which hosts the country’s most-popular theatre production.
Incidentally, Nabila’s all-in-one makeup palette, Zero Makeup, is also launching in India this summer. “It works well for us because the IIFA is a great platform through which the Indian market will become acquainted with the brand,” says Nabila.
According to the IIFA’s requirements, Nabila and her team will be setting up in-room salon services for the MIP’s (Most Important People), an in-hotel salon for the VVIP’s (Very Very Important People) and an extensive backstage salon for the dancing troupes, assistants and fashion segments.
The IIFA is veritably India’s most coveted entertainment-based awards ceremony and given the massive reach of Bollywood, this project may just allow Nabila to reach out to the world at large and not just India. However, this is hardly the first time that she has collaborated at international platforms.
She has long been working as an official hair and makeup partner at fashion events running the gamut from Berlin to London, Switzerland and Abu Dhabi. Zero Makeup is officially based in Dubai and is retailing at Bloomingdales, Middle East.
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