5 Ways Hosting Services Directly Affect SEO
5 Ways Hosting Services Directly Affect SEO: It is true that the company you choose for your website’s hosting has a direct impact your ranking in the Google’s search engine; or any other search engine for that matter.
However, having a good hosting does not guarantee top ranking, nevertheless it does protect you from all the harm a lousy hosting could do to your website; concerning ranking.
Following are five hosting factors that can affect the SEO of your website:
Server Downtime
One of the first things to test in a web host is its downtime. Server downtime drastically degrades not only your SEO but also your SERP.
Suppose your website is down and not showing on the search engine. That means when a search of related content will be made, the search engine will not be able to find your website; ultimately harming your website’s search engine optimization.
Hence, you should select the best hosting available to get maximum uptime.
Page Load Time
The time your website takes to load is directly related to the RAM and bandwidth of your hosting provider. A better hosting service provider will have greater RAM and bandwidth which will lessen the time your website takes to load.
According to a survey conducted by Kissmetrics, if your website takes more than two seconds to load, you are liable to lose 40% of conversion. Take your time to calculate the amount of money this statistic costs your company and invest in a better and more reliable hosting provider.
Shared Hosting
One of the biggest things to avoid is shared hosting. It might seem a cost-effective plan now, but in the long run, it will cost your business a lot of bucks. Shared hosting is against the ethics of SEO and Google doesn’t approve of it either.
Local Host
Choosing a local host is a better approach for small businesses because having a local host makes it easier to target a local audience, thus, increasing local conversion, making this one of the five hosting factors that can affect the SEO of your website.
Geo-Targeting
If you have a global domain such as “.com”, it becomes harder for you to target a relevant audience. For this, Google search console tool has a great feature of Geo-targeting which aids in targeting audience regardless of their location.
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