HumSub TV is Pakistan’s leading forwarding-thinking, edutainment channel, aimed at promoting and upholding peace, interfaith harmony and social responsibility within Pakistan through informative and insightful programmes and documentaries; analytical interviews on issues pertaining to social, economic, legal and environmental set-up; dedicated shows to canvass and thereby promote the culture and heritage of Pakistan and in-depth coverage of national and international news.
HumSub TV is the first channel and thus a pioneer within its own right that mainly focuses on emphasising the “Rights” as well as the “Obligations” of the citizens in light of the Constitution of Pakistan, numerous International declarations signed by the Government and various laws that have been promulgated over the years but are not in the knowledge of the common citizen.
HumSub TV also aims to enter into bilateral agreements with other countries to promote not only their culture, heritage and tourism, but also their educational and medical facilities.
Following the successful launch of HumSub TV’s head office in Blue Area, Islamabad; the bureau office has been set up in Lahore.
To project positive image building of Pakistan and inculcate nationalism, as per the vision of the founder of the nation, Quaid-e-Azam Mohammad Ali Jinnah.
HumSub TV is resolute about the promotion of a pluralistic, inclusive and egalitarian society in Pakistan where all citizens are allowed to contribute to promote interfaith harmony, peace andcollective wisdom in the social, political and economic development of Pakistan and to encourage critical and lateral thinking in the society. HumSub TV strives to make a positive contribution to this end.
HumSub TV’s Theme
HumSub TV, Pakistan’s first EDUTAINMENT Channel, has been set up for not only those audience residing in Pakistan or overseas but the international community on the whole. The vision of the channel is to project positive image building of Pakistan and inculcate nationalism as per the vision of the founder of the nation.
HumSub TV strives to make a positive contribution to this end by promoting pluralism, inclusiveness and egality in Pakistan and give voice to the suppressed. It endeavors to act as a positive catalyst for social change and Pakistani nationalism. It envisions providing a platform for airing critical and lateral thinking and collective wisdom by inviting positive minded intellectuals and opinion forming individuals for the promotion of interfaith harmony and peace in the social, political and economic development of Pakistan.
Whereas the channel airs upbeat edutainment programmes, it, nonetheless, has the primary objective of countering negative anti-Pakistan regional and international propaganda as well as advancing fundamental rights as encapsulated in the Constitution of Pakistan.
1. To promote nationalism by encouraging support of our state institutions; Parliament, Judiciary, the Armed Forces and Media;
2. To create awareness of the citizen’s rights and raise a voice for implementation of political will and rule of law through social awareness programmes;
3. Dissemination of information regarding the fundamental rights of the citizens of Pakistan and the responsibility of the State;
4. Empowering the underprivileged by enhancing their knowledge regarding their rights as laid down in the Constitution of Pakistan, International Human Rights’ Declarations and other conventions pertaining to Pakistan;
5. Promotion of a peaceful coexistence and interfaith harmony among the citizens of Pakistan through interfaith dialogues between various religious communities;
6. Spreading awareness amongst Pakistan’s religious minorities regarding the prevalent legislation that protect and promote their rights, echoing their concerns to the power corridors for timely justice along with instilling a culture of religious tolerance in various rungs of law enforcement agencies while underlining their own importance as citizens of Pakistan and loyalty towards the State of Pakistan.
7. Enlightening women regarding their rights on marriage, inheritance, protection from harassment and other social wrongs, consequently empowering them for a stronger social presence in various walks of life as well as highlighting women of substance and their achievements.
8. Highlighting the issues being faced by youth with the aim for these to be redressed by the relevant government authorities; and in doing so inevitably bringing about a change in conventional societal mindsets that impede the growth and development of youth and hinder their progress in becoming integral part of the society.
9. Promoting child rights through awareness programmes against violation of rights at all levels.
10. Promotion of tourism by drawing attention to Pakistan’s artistic and cultural heritage for a soft image of the country.
It is estimated that over 34 million Pakistanis, of which nearly 67 percent are young adults, have unlimited access to internet via their computers and/or smartphones and thereby can access news and events 24 hours a day. This makes the web the fastest growing and most effective medium for dissemination of news, information and awareness not only within Pakistan but across the world.
As the number of web-users continues to multiply, largely following the introduction of high speed internet in the country, the digital revolution has also allowed Pakistanis and people in other parts of the world to absorb journalistic views in a way that was impossible in not too distant a past. People are now getting actively involved in issues, voicing their opinions and enabling journalists to get instant feedback from the social media; something that has never been possible in traditional journalism.
This citizen activism has been inspirational in promoting a platform where professional journalists can acquire real facts and figures directly from those who have been affected, before releasing news reports. This has further enabled journalists to reach out to each other cross the proverbial boundaries to exchange facts, pose questions and share ideas and various perspectives.
Though HumSub TV editorial team encourages such collaboration, the team, nevertheless, remains committed to adhering to the core values of journalism which are to filter, edit, verify and analyse information and data before it is shared with the audiences.
HumSub TV is proud to introduce 4K technology to its viewers for a more vivid colour experience on their computers and Smartphones. The ultimate result of the enhanced pixilation is that the image clarity surpasses the conventional 1920×1440 pixel HD resolution.