Pepsi drops ad accused of mocking ‘Black Lives’ protests: HumSub.TV
Pepsi drops ad accused of mocking ‘Black Lives’ protests: HumSub.TV: Pepsi said Wednesday it was dropping an ad featuring the supermodel Kendall Jenner that appeared to use the “Black Lives Matter” protests to promote the soda brand.
The spot provoked an outcry and widespread derision on social media claiming Pepsi was seeking to profit from the social justice movement.
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise,” the Pepsico unit said in a statement.
“We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”
In the spot, Jenner — daughter of the transgender star Caitlyn Jenner and the half-sister of reality TV star Kim Kardashian — is seen walking through a street protest and handing a can of Pepsi to a police officer, to the cheers from the crowd.
Among those mocking the ad was Bernice King, daughter of slain civil rights leader Martin Luther King, who tweeted: “If only Daddy would have known about the power of #Pepsi,” with a picture of her father being pushed by a police officer.
Other social media users also found the ads in poor taste. Some said the final scene evoked an image from the “Black Lives Matter” movement when a female nurse walked up to a line of police officers in Louisiana last year.
“Could you be any more blatant with the disrespect and appropriation of a movement, @pepsi? Is this a sick joke?!” one tweet said.
Another user tweeted: “can´t believe Kendall Jenner just solved institutionalized racism and oppression by giving a cop a pepsi. Groundbreaking.”
Pepsi drops ad accused of mocking ‘Black Lives’ protests: HumSub.TV
About HumSub TV
Introduction
HumSub TV is Pakistan’s leading forwarding-thinking, edutainment channel, aimed at promoting and upholding peace, interfaith harmony and social responsibility within Pakistan through informative and insightful programmes and documentaries; analytical interviews on issues pertaining to social, economic, legal and environmental set-up; dedicated shows to canvass and thereby promote the culture and heritage of Pakistan and in-depth coverage of national and international news.
HumSub TV is the first channel and thus a pioneer within its own right that mainly focuses on emphasising the “Rights” as well as the “Obligations” of the citizens in light of the Constitution of Pakistan, numerous International declarations signed by the Government and various laws that have been promulgated over the years but are not in the knowledge of the common citizen.
HumSub TV also aims to enter into bilateral agreements with other countries to promote not only their culture, heritage and tourism, but also their educational and medical facilities.
Following the successful launch of HumSub TV’s head office in Blue Area, Islamabad; the bureau office has been set up in Lahore.
Vision
To project positive image building of Pakistan and inculcate nationalism, as per the vision of the founder of the nation, Quaid-e-Azam Mohammad Ali Jinnah.
Mission
HumSub TV is resolute about the promotion of a pluralistic, inclusive and egalitarian society in Pakistan where all citizens are allowed to contribute to promote interfaith harmony, peace and collective wisdom in the social, political and economic development of Pakistan and to encourage critical and lateral thinking in the society. HumSub TV strives to make a positive contribution to this end.
HumSub TV’s Theme
HumSub TV, Pakistan’s first EDUTAINMENT Channel, has been set up for not only those audience residing in Pakistan or overseas but the international community on the whole. The vision of the channel is to project positive image building of Pakistan and inculcate nationalism as per the vision of the founder of the nation.
HumSub TV strives to make a positive contribution to this end by promoting pluralism, inclusiveness and egality in Pakistan and give voice to the suppressed. It endeavors to act as a positive catalyst for social change and Pakistani nationalism. It envisions providing a platform for airing critical and lateral thinking and collective wisdom by inviting positive minded intellectuals and opinion forming individuals for the promotion of interfaith harmony and peace in the social, political and economic development of Pakistan.
Whereas the channel airs upbeat edutainment programmes, it, nonetheless, has the primary objective of countering negative anti-Pakistan regional and international propaganda as well as advancing fundamental rights as encapsulated in the Constitution of Pakistan.
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