Search Engine Marketing Mistakes that can lower your Rating
Search Engine Marketing Mistakes that can lower your Rating: The trends in advertisement, along with every other thing have evolved beyond recognition. While billboards are still seen and other forms of marketing are still being used, brands have mostly shifted to online marketing techniques; search engine marketing being the most common.
What is Search Engine Marketing (SEM)?
This particular form of marketing refers to the activities undertaken by which search engines such as Google, Yahoo! and Bing fine and rank a website. It basically refers to the process by which a business can ensure that their name pops up frequently when a user searches for relevant information on search engines. A website/brand with higher rankings would be more visible, in that it would be shown more often as a result of a search by a user and vice versa.
How can these rankings fall?
Optimization of websites is an essential element of any content marketing strategy. Increasing importance of this can be owed to the ever-changing trends of evolvement in search engines development as well as the changing perspectives of users. Staying on top of the SEM game ensures that traffic to the website is maintained. However, it is not an easy task.
- When a new website is launched or a webpage is re-designed, rankings may fall if it is not well optimized.
- Duplicating text is penalized by search engines and therefore only original content ought to be used at all times.
- Title tags and Meta descriptions should always be included, as skipping these implies a considerable loss of potential for content.
- It would be worthwhile to take notice of the fact that the quality of links included will always hold more importance than the quantity. Therefore, ensure that the website is linked to relevant, well ranked websites with solid reputations, rather than just any site.
- If a link does not add value or does not relate to the website, then it has no business being on there and would not benefit ratings in any way. It could in fact have the opposite effect.
Like any other method, Search Engine Marketing can prove to be immensely beneficial but only if used wisely.