YouTube tweaks ad strategy to curb content stealing: HumSub.TV
YouTube tweaks ad strategy to curb content stealing: HumSub.TV: Alphabet Inc’s (GOOGL.O) YouTube said on Thursday it would place ads on channels only if they reach 10,000 views as it tries to weed out people who make money on the site by stealing content from other sources.
The video streaming service also said once a video channel crosses the threshold, it would review the content to see if it qualifies for the placement of ads.
“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators,” Ariel Bardin, YouTube’s vice president of product management, said in a blog post.
YouTube has come under intense scrutiny for ads appearing alongside videos carrying homophobic or anti-Semitic messages, prompting a number of companies to suspend their digital ads on the video streaming service.
The company vowed an overhaul of its practices last month, saying it has started an extensive review of its advertising policies.
While brands have demanded greater control over the videos where their ads appear, the step taken by YouTube this week is likely too small to allay those concerns, said analyst Jan Dawson of Jackdaw Research.
“Most of these (extremist) videos are going to get more viewers than that anyway,” Dawson said of the 10,000-view threshold set by YouTube. “They’re popular among the particular audience that they are targeting.”
YouTube also said on Thursday that in a few weeks it would add a review process for new creators who apply to be in the YouTube Partner Program, which lets creators monetize content on YouTube in many ways, including advertisements, paid subscriptions and merchandise.
Any revenue earned on channels with under 10,000 views up until Thursday will not be impacted, YouTube said.
As it grapples with the advertiser revolt, YouTube must walk a fine line between giving advertisers more control and alienating the creators who drive the site’s popularity, analysts say.
While some fear small creators could be hurt by restrictions, the 10,000-view threshold is so low that it will not hamper any people who make a living from their channels, said Jonathan Katz, an entertainment lawyer who represents YouTube artists. Creators understand that YouTube must protect its image to retain the ad dollars they depend on, he said.
“As frustrated as (creators) might be with the YouTube ecosystem at times, they understand that their fates are tied,” he said.
YouTube tweaks ad strategy to curb content stealing: HumSub.TV
About HumSub TV
Introduction
HumSub TV is Pakistan’s leading forwarding-thinking, edutainment channel, aimed at promoting and upholding peace, interfaith harmony and social responsibility within Pakistan through informative and insightful programmes and documentaries; analytical interviews on issues pertaining to social, economic, legal and environmental set-up; dedicated shows to canvass and thereby promote the culture and heritage of Pakistan and in-depth coverage of national and international news.
HumSub TV is the first channel and thus a pioneer within its own right that mainly focuses on emphasising the “Rights” as well as the “Obligations” of the citizens in light of the Constitution of Pakistan, numerous International declarations signed by the Government and various laws that have been promulgated over the years but are not in the knowledge of the common citizen.
HumSub TV also aims to enter into bilateral agreements with other countries to promote not only their culture, heritage and tourism, but also their educational and medical facilities.
Following the successful launch of HumSub TV’s head office in Blue Area, Islamabad; the bureau office has been set up in Lahore.
Vision
To project positive image building of Pakistan and inculcate nationalism, as per the vision of the founder of the nation, Quaid-e-Azam Mohammad Ali Jinnah.
Mission
HumSub TV is resolute about the promotion of a pluralistic, inclusive and egalitarian society in Pakistan where all citizens are allowed to contribute to promote interfaith harmony, peace and collective wisdom in the social, political and economic development of Pakistan and to encourage critical and lateral thinking in the society. HumSub TV strives to make a positive contribution to this end.
HumSub TV’s Theme
HumSub TV, Pakistan’s first EDUTAINMENT Channel, has been set up for not only those audience residing in Pakistan or overseas but the international community on the whole. The vision of the channel is to project positive image building of Pakistan and inculcate nationalism as per the vision of the founder of the nation.
HumSub TV strives to make a positive contribution to this end by promoting pluralism, inclusiveness and egality in Pakistan and give voice to the suppressed. It endeavors to act as a positive catalyst for social change and Pakistani nationalism. It envisions providing a platform for airing critical and lateral thinking and collective wisdom by inviting positive minded intellectuals and opinion forming individuals for the promotion of interfaith harmony and peace in the social, political and economic development of Pakistan.
Whereas the channel airs upbeat edutainment programmes, it, nonetheless, has the primary objective of countering negative anti-Pakistan regional and international propaganda as well as advancing fundamental rights as encapsulated in the Constitution of Pakistan.
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