Amazon Prime makes first foray into South East Asia
Amazon has taken its first foray into South East Asia, launching its Prime Now service in Singapore.
The move is seen as the start of an aggressive expansion in the region, which has a population of about 600 million people.
It is also the first time Amazon has gone head-to-head with Chinese rival Alibaba in Asia.
The Singapore service promises two-hour delivery on thousands of items including groceries and electronics.
Its biggest rival will be Redmart, owned by Lazada, which is in turn controlled by Alibaba.
Amazon Prime is a service available to Amazon customers who pay an annual membership fee.
It was first launched in New York in December 2014 and has since expanded to more than 50 major cities in nine countries.
Initially Singapore customers will not have pay for a subscription – but while they can order electronics, toys and sports gear as well as food and drink, the Prime Now service will not initially include other Amazon Prime services including video streaming or Amazon Echo.
Books also seem unavailable to order on the app.
———————————————————————————————-
Watch your favorite programs, documentaries, informative packages and latest NEWS(English and Urdu).
Watch Humsub tv Live Streaming here: Humsub.tv
Read English Latest Articles and News here: Humsub
Read Urdu Latest News and Articles here: Urdu News
———————————————————————————————-