Beyonce actually outsold Drake in 2016: HumSub.TV
Beyonce actually outsold Drake in 2016: HumSub.TV: Until today, we thought Drake’s Views was the best-selling album of 2016, but new music industry figures suggest otherwise.
According to the IFPI’s annual report, both Beyonce’s Lemonade and Adele’s 25 shifted more copies worldwide.
Beyonce topped the chart with 2.4 million sales, while Drake came third, having sold 2.1 million units.
The figures only include CDs, vinyl and download – which may explain Drake’s sudden change in fortunes.
Once streaming is counted, he emerges as the most popular artist of 2016; with his inescapable single One Dance the year’s most popular song.
The explosion in streaming services also helped the music industry grow in value for the second year in a row, with revenue up by 5.9pc to $15.7bn (£12.35bn). That’s the fastest rate of growth since the IFPI began tracking the market in 1997; and comes after 15 years of downturn, during which time the music industry lost nearly 40% of its revenue. “We are no longer running up a down escalator,” observed Warner Music CEO Stu Bergen.
Subscription streaming services are largely responsible for the turnaround. Revenue from Spotify, Apple Music and their competitors rose by 60% last year.
By contrast, earnings from CDs and vinyl fell by 7.6%; while the value of downloads – once seen as the saviour of the industry – plummeted by 20.5%.
The International Federation of the Phonographic Industry (IFPI) launched their annual report at a low-key reception in London on Tuesday morning, soundtracked by a lounge pianist covering John Legend’s All of Me and Coldplay’s Trouble. All three of the major record labels – Universal, Sony and Warner Music – attended the event; giving their perspective on the figures.
By the end of 2016, the number of people subscribing to a subscription service reached 97 million worldwide. With many of the users choosing a “family plan”, where several members of the same household have access to the full catalogue of music, the IFPI estimates that 112 million people use a service like Deezer, Spotify, Tidal or Apple Music.
However, the industry is wary of being complacent. “To raise the mission accomplished banner would be the worst mistake we could make,” said Universal Music’s Michael Nash. “We’ve got to continue to convince consumers that [music] is still worth paying for, if we’re ultimately going to achieve sustainable growth,” added Dennis Kooker, president of digital services at Sony.
Streaming might dominate the market in the UK and US – but three of the world’s six biggest music markets, Germany, France and Japan, still prefer CDs. “In this environment, breaking an artist and building a global fanbase isn’t easy,” noted Warner Music’s Stu Bergen. “If you’re going to be successful, you can’t focus on a single format. It takes time, money and people.” For the last 15 years, the music industry has been in a constant state of panic – Napster gutted the music market, then downloads began to overtake CD sales, before themselves being replaced by streaming.
Beyonce actually outsold Drake in 2016: HumSub.TV
About HumSub TV
Introduction
HumSub TV is Pakistan’s leading forwarding-thinking, edutainment channel, aimed at promoting and upholding peace, interfaith harmony and social responsibility within Pakistan through informative and insightful programmes and documentaries; analytical interviews on issues pertaining to social, economic, legal and environmental set-up; dedicated shows to canvass and thereby promote the culture and heritage of Pakistan and in-depth coverage of national and international news.
HumSub TV is the first channel and thus a pioneer within its own right that mainly focuses on emphasising the “Rights” as well as the “Obligations” of the citizens in light of the Constitution of Pakistan, numerous International declarations signed by the Government and various laws that have been promulgated over the years but are not in the knowledge of the common citizen.
HumSub TV also aims to enter into bilateral agreements with other countries to promote not only their culture, heritage and tourism, but also their educational and medical facilities.
Following the successful launch of HumSub TV’s head office in Blue Area, Islamabad; the bureau office has been set up in Lahore.
Vision
To project positive image building of Pakistan and inculcate nationalism, as per the vision of the founder of the nation, Quaid-e-Azam Mohammad Ali Jinnah.
Mission
HumSub TV is resolute about the promotion of a pluralistic, inclusive and egalitarian society in Pakistan where all citizens are allowed to contribute to promote interfaith harmony, peace and collective wisdom in the social, political and economic development of Pakistan and to encourage critical and lateral thinking in the society. HumSub TV strives to make a positive contribution to this end.
HumSub TV’s Theme
HumSub TV, Pakistan’s first EDUTAINMENT Channel, has been set up for not only those audience residing in Pakistan or overseas but the international community on the whole. The vision of the channel is to project positive image building of Pakistan and inculcate nationalism as per the vision of the founder of the nation.
HumSub TV strives to make a positive contribution to this end by promoting pluralism, inclusiveness and egality in Pakistan and give voice to the suppressed. It endeavors to act as a positive catalyst for social change and Pakistani nationalism. It envisions providing a platform for airing critical and lateral thinking and collective wisdom by inviting positive minded intellectuals and opinion forming individuals for the promotion of interfaith harmony and peace in the social, political and economic development of Pakistan.
Whereas the channel airs upbeat edutainment programmes, it, nonetheless, has the primary objective of countering negative anti-Pakistan regional and international propaganda as well as advancing fundamental rights as encapsulated in the Constitution of Pakistan.
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