Brexit: Burberry’s Christopher Bailey sees ‘enormous’ trade potential
Brexit: Burberry’s Christopher Bailey sees ‘enormous’ trade potential: The potential for UK trade post-Brexit is “enormous”, according to Christopher Bailey, the chief creative officer of British luxury brand Burberry.
But he told the BBC he hoped an anti-immigration climate would not endanger the UK’s “thriving creative culture”.
“Being able to share ideas, to collaborate with people from other cultures and countries, is fundamental to any creative business,” he said.
Mr Bailey was chief executive of Burberry until July.
He returned to a more creative role, handing the chief executive reins to Marco Gobetti.
Asked on a programme what the potential is for post-Brexit Britain, Mr Bailey said it was “enormous”.
“I think it’s a much smaller world today than it’s ever been in terms of being able to trade,” he said.
“The possibilities and the potential for growth, both locally here in the UK and overseas, is enormous,” he added.
Drawing on Burberry’s experience, he said that “Britishness resonates globally”.
Burberry is considered by many to be the quintessential British brand, thanks to the resilient popularity of its check scarves and trench coats that consumers abroad regard as a classic British look.
Mr Bailey described London as “an energy hub for the creative industries” and said the UK boasted the best design and art schools, attracting people from around the world.
“We’ve got this creatively nourishing country that people want to feed off,” he said.
When asked whether he thought the political climate towards immigration might pose a risk to that, he said he “desperately” hoped not.
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