Pakistani Film Industry Is In Trouble Again
Pakistani Film Industry Is In Trouble Again: The official in Pakistani film industry explained that since the recent rebirth of Pakistani cinema, 2018 has been the worst year in terms of film business
In 2018, number of Pakistani films like Parchi, Cake, motorcycle girl etc released across the country while new releases will be hitting theatres until Eid which means after Ramazan.
Much to the Lollywood industry’s disappointment the films that did release earlier this year haven’t done as well as was hoped, except for maybe Cake, thereby putting added pressure on the upcoming Eid releases to revive the box office.
Parchi, Azad, Motorcycle Girl, Maan Jao Na, Allahyar and the legend of Markhor, Pari, Tick Tock and Cake all came out this year but failed to generate much attraction at the box office. Even the elaborate PR campaigns run by the film’s teams, which involved a host of different outdoor and indoor activities and advertisements, were not able to carry the films towards becoming super hits.
This Eid big budget projects such as Azaadi, 7 Din Mohabbat In, Zaraar, Wajood and Parwaaz Hai Junoon are all in their post-production phases, set to release in on Eid.
Film related businesses are disappointed with the Pakistani films released this year. They are also worried about the future of Pakistani cinema. There is a hope that the Eid releases will make up for the losses incurred so far.
Eid is usually a good time for business and the holiday season usually generates a lot of profits.
Of course, considering the number of films scheduled to release during Eid, there is bound to be some tough competition at the box office.
Chaudhry Ejaz Kamran, chairman of Film Distributions Association of Pakistan, stated, that industry will be giving a tough time to Bollywood films. There are a number of Pakistani films releasing on Eidul Fitr, including four Pashto films and one Punjabi film. The rest are all in Urdu.
Jawani Phir Nahi Aani 2 releasing on Eidul Azha and Teefa in Trouble hitting screens on July 20 can also help give the industry a much-needed boost but there is already enough competition for the summer.
Government has already banned the broadcast of Indian films in cinemas on Eid. Business owners need to realize that their profits can only flourish by the collective effort of local film-makers and distributors.
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