Humera Arshad to join Coke Studio this season: HumSub.TV

Humera Arshad to join Coke Studio this season: HumSub.TV: Humera Arshad, who is known for her diverse singing style that includes ghazals in both Urdu and Punjabi, pop numbers, and folk music, is now slated to join Coke Studio in Season 10, which is expected to start later this year.
In an interview, the artist revealed that she will be singing on Coke Studio’s 10th season, bringing a fresh perspective to a very popular song by veteran musician Runa Laila. “I can’t […] reveal the song that I am going to sing but I can share that it will be a classical number,” she stated.
The singer also touched upon the subject of the music space’s current condition. She commented on how the industry has faced lacklustre growth over the past few years and that there’s a dearth of music labels, which is why “Coke Studio is doing a great job of reviving old songs”.
Arshad is all set for the release of her fourth music album, which will feature eight songs in Urdu and Punjabi languages alongside videos for each.

Humera Arshad to join Coke Studio this season: HumSub.TV

Humera Arshad to join Coke Studio this season: HumSub.TV

About HumSub TV
Introduction
HumSub TV is Pakistan’s leading forwarding-thinking, edutainment channel, aimed at promoting and upholding peace, interfaith harmony and social responsibility within Pakistan through informative and insightful programmes and documentaries; analytical interviews on issues pertaining to social, economic, legal and environmental set-up; dedicated shows to canvass and thereby promote the culture and heritage of Pakistan and in-depth coverage of national and international news.

HumSub TV is the first channel and thus a pioneer within its own right that mainly focuses on emphasising the “Rights” as well as the “Obligations” of the citizens in light of the Constitution of Pakistan, numerous International declarations signed by the Government and various laws that have been promulgated over the years but are not in the knowledge of the common citizen.
HumSub TV also aims to enter into bilateral agreements with other countries to promote not only their culture, heritage and tourism, but also their educational and medical facilities.
Following the successful launch of HumSub TV’s head office in Blue Area, Islamabad; the bureau office has been set up in Lahore.

Vision
To project positive image building of Pakistan and inculcate nationalism, as per the vision of the founder of the nation, Quaid-e-Azam Mohammad Ali Jinnah.

Mission
HumSub TV is resolute about the promotion of a pluralistic, inclusive and egalitarian society in Pakistan where all citizens are allowed to contribute to promote interfaith harmony, peace and collective wisdom in the social, political and economic development of Pakistan and to encourage critical and lateral thinking in the society. HumSub TV strives to make a positive contribution to this end.

HumSub TV’s Theme
HumSub TV, Pakistan’s first EDUTAINMENT Channel, has been set up for not only those audience residing in Pakistan or overseas but the international community on the whole. The vision of the channel is to project positive image building of Pakistan and inculcate nationalism as per the vision of the founder of the nation.

HumSub TV strives to make a positive contribution to this end by promoting pluralism, inclusiveness and egality in Pakistan and give voice to the suppressed. It endeavors to act as a positive catalyst for social change and Pakistani nationalism. It envisions providing a platform for airing critical and lateral thinking and collective wisdom by inviting positive minded intellectuals and opinion forming individuals for the promotion of interfaith harmony and peace in the social, political and economic development of Pakistan.

Whereas the channel airs upbeat edutainment programmes, it, nonetheless, has the primary objective of countering negative anti-Pakistan regional and international propaganda as well as advancing fundamental rights as encapsulated in the Constitution of Pakistan.

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