Pakistan Winning Silver In APAC Effie Awards 2018
Pakistan Winning Silver In APAC Effie Awards 2018: Pakistan has won the prestigious Silver Award in the food category at the APAC Effie Awards, 2018 held in Singapore.
‘The Effie Awards’ is a prominent global platform where being recognized from thousands of submissions from around the globe is an unprecedented achievement. Shan Foods is Pakistan’s first indigenous brand to have achieved this.
Shan Foods’ campaign #KhaanaWithParosi, developed with Ogilvy Pakistan, has secured a silver award in the food category at the APAC Effie Awards 2018 held in Singapore.
The #KhaanaWithParosi campaign
The campaign touched upon the insight of building and nurturing relationships by encouraging a habit of sharing. The ad shows a woman adjusting to a new life in the city of Lahore, and sharing a traditional Pakistani meal in an attempt to break barriers and win hearts in the neighborhood.
The campaign coincided with the onset of the CPEC arrangement involving the development of an economic corridor with China in Pakistan.
The TVC unseated various celebrated campaigns across Pakistan on social and traditional media.
About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honors the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
APAC Effie aims to champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.
The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognized by advertisers and agencies as the global standard of marketing effectiveness excellence.
The award now celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and North America Effie, and some 40 national Effie programs.
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