Spotify ensures independent artists are on board with fresh deal: HumSub.TV
Spotify ensures independent artists are on board with fresh deal: HumSub.TV: Music streaming service Spotify said on Thursday it has renewed a nine-year-old licensing deal with independent digital agency Merlin that has proven essential to its enduring appeal to dedicated music fans even as it has become more mainstream.
Merlin represents 20,000 independent record labels in 51 countries – around 12 percent of the digital recorded music market – making it Spotify’s fourth largest partner after major labels Sony, Universal and Warner Music, the company said.
The agreement comes weeks after Spotify reached a licensing deal with Universal that could make the streaming platform more attractive to its top-selling artists, including Taylor Swift, Adele, Lady Gaga, Coldplay and Kanye West – by letting them release albums exclusively to paying premium users.
Spotify is the world’s top music streaming site, having doubled the number of its paying subscribers over the past two years to 50 million as of last month.
Rival Apple Music counted 20 million paying subscribers as of last December.
Its stable includes classic British indie labels such as Beggars Group and Sub Pop through to German electronic music label !K7, Kobalt Music, which licenses the music of Prince, and Mad Decent, a US label which has distributed everything from African and Brazilian funk to artists like Outkast.
Spotify, which has yet to show a profit as it expands in markets worldwide and builds new offices in New York, is exploring a market listing in the United States this year, banking sources say, confirming reports over the past year.
But the music platform has resisted a traditional initial public offering (IPO) in favour of a direct share listing, a source with knowledge of the plan said, confirming an earlier report from the Wall Street Journal.
This means existing Spotify investors and employees with stock options would have their shares registered, enabling them to be traded freely, while the company would not be able to raise extra money or work with underwriters to place new shares.
The company raised $526 million in its last funding round in 2015, giving it a valuation of around $8.5 billion at that time.
Spotify lost 173 million euros in 2015 according to the latest figures disclosed by its Luxembourg holding company, but recent deals with labels and the prospect of a stock market listing may mean its cash needs are less urgent.
Merlin, based in Amsterdam and London, also licences digital rights to Spotify rivals including SoundCloud, Google Play and YouTube Red, Pandora and Deezer.
Spotify ensures independent artists are on board with fresh deal: HumSub.TV. Spotify ensures independent artists are on board with fresh deal: HumSub.TV. Spotify ensures independent artists are on board with fresh deal: HumSub.TV
About HumSub TV
Introduction
HumSub TV is Pakistan’s leading forwarding-thinking, edutainment channel, aimed at promoting and upholding peace, interfaith harmony and social responsibility within Pakistan through informative and insightful programmes and documentaries; analytical interviews on issues pertaining to social, economic, legal and environmental set-up; dedicated shows to canvass and thereby promote the culture and heritage of Pakistan and in-depth coverage of national and international news.
HumSub TV is the first channel and thus a pioneer within its own right that mainly focuses on emphasising the “Rights” as well as the “Obligations” of the citizens in light of the Constitution of Pakistan, numerous International declarations signed by the Government and various laws that have been promulgated over the years but are not in the knowledge of the common citizen.
HumSub TV also aims to enter into bilateral agreements with other countries to promote not only their culture, heritage and tourism, but also their educational and medical facilities.
Following the successful launch of HumSub TV’s head office in Blue Area, Islamabad; the bureau office has been set up in Lahore.
Vision
To project positive image building of Pakistan and inculcate nationalism, as per the vision of the founder of the nation, Quaid-e-Azam Mohammad Ali Jinnah.
Mission
HumSub TV is resolute about the promotion of a pluralistic, inclusive and egalitarian society in Pakistan where all citizens are allowed to contribute to promote interfaith harmony, peace and collective wisdom in the social, political and economic development of Pakistan and to encourage critical and lateral thinking in the society. HumSub TV strives to make a positive contribution to this end.
HumSub TV’s Theme
HumSub TV, Pakistan’s first EDUTAINMENT Channel, has been set up for not only those audience residing in Pakistan or overseas but the international community on the whole. The vision of the channel is to project positive image building of Pakistan and inculcate nationalism as per the vision of the founder of the nation.
HumSub TV strives to make a positive contribution to this end by promoting pluralism, inclusiveness and egality in Pakistan and give voice to the suppressed. It endeavors to act as a positive catalyst for social change and Pakistani nationalism. It envisions providing a platform for airing critical and lateral thinking and collective wisdom by inviting positive minded intellectuals and opinion forming individuals for the promotion of interfaith harmony and peace in the social, political and economic development of Pakistan.
Whereas the channel airs upbeat edutainment programmes, it, nonetheless, has the primary objective of countering negative anti-Pakistan regional and international propaganda as well as advancing fundamental rights as encapsulated in the Constitution of Pakistan.
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